Putting your address on your website tells visitors and search engines alike that you’re a legitimate company that isn’t going anywhere. It makes you more accessible and transparent which gives you an added boost of trustworthiness. A good friend and colleague, Joe D’Andrea, trains on soft skills for selling. He explains the trust equation as follows:
| Credibility + Reliability + Approachability Self Promotion |
This applies online as well. An address on your website creates the appearance of approachability which goes a long way in building a trusting relationship between you and your visitors.
Keep in mind that search engines are in the business of recommending websites to their clients (seach engine users). The more relevant their recommendations are, the happier their clients are. Make sure your site is recommendable by boosting your website’s credibility.
