If you think social media doesn’t affect your business, you might want to think again. According to the following video, it’s bigger than print media, radio and television. Check it out (more…)
Archive for the ‘Social Media’ Category
Think Social Media is a Fad? Think Again.
Monday, September 21st, 2009Posted in Marketing, SEO, Social Media | No Comments »
Beyond the Buzzwords: Web 2.0
Tuesday, March 24th, 2009Web 2.0 originally meant the second coming of the internet after the dot-com bubble burst, but has taken on new meaning as use of the internet has evolved. Currently, most refer to Web 2.0 as the user generated web. This includes any and all sites where content is created by members or users. Facebook, Wikipedia, LinkedIn and Twitter are all examples of the user-generated web. Before the dot-com bubble burst, the web was mostly another static publishing media, unique only in how it reached consumers. Now the web has morphed into a platform in which users communicate, socialize, share and create. What was once seen as one media has splintered into multiple channels and methods of communication spawning multiple forms of interactive media. You once simple read what was on the web, you now can take part in creating and shaping it. That is Web 2.0.
Posted in Marketing, Social Media, Web Design | No Comments »
Beyond the Buzzwords: Search Engine Optimization (SEO)
Friday, March 20th, 2009Search Engine Optimization (SEO) refers to improving your ranking among the natural listings on a search engine. Natural rankings are the listings typically found on the left side of a search result and are not based on advertising campaigns such as pay-per-click or impression-based campaigns (typically found on the right side of the page). The main objective to SEO is to increase the rank of your company’s listing when searching for certain keywords or phrases. Ideally you’d like to be listed first or at least on the first page of results, but how? (more…)
Posted in Marketing, SEO, Social Media | 1 Comment »
Monitor Your Company’s Social Media Impact
Friday, March 13th, 2009We’ve stumbled upon a great new application that helps to monitor what is being said about your company. Introducing Company Buzz. Company Buzz is a LinkedIn application that allows users to view what is being said about certain keywords from both LinkedIn and Twitter.
We’ve just installed it and while we’re not finding a whole lot on our business name, we’re finding tons of useful tweets and status updates that have to do with SEO, web design and email marketing. We scour through the results to looking for questions to answer or ones that invite input and thus, the relationship building begins.
Check it out for yourself here.
Posted in Marketing, Social Media | No Comments »