The Ohsome Inc Blog

Recently I’ve been hearing a lot of my clients talk about dumbing down their message for an advertising campaign.  They cite that newspapers are written for a 4th grade reading level and use that as proof that the public is not sophisticated enough to comprehend what their trying to say.  My response: It’s extremely short-sighted to think your consumers are idiots.

Consumers are not stupid, but they are short on time and low on patience.  Constant media exposure has forced consumers to tune out a lot of advertising and only focus on what is relevant or what catches their attention.  This doesn’t mean that your advertising can’t be clever, but it does need to be quick.  (more…)

Marketing can often be a tricky and expensive venture for many small businesses. If you’re not careful, it can consume vast amounts of time and money without bring in the return on investment to make it worthwhile.  The problem with most marketing attempts by small business is not in the actual marketing methods being employed, but rather the implementation of them.  We’ve come up with a few steps to refocus your marketing efforts and help renew your lead-generation.

1. Identify Your Ideal Clients

Every small business has an idea of who their ideal clients would be.  If you don’t, you should.  This may include demographics, industry verticals, even company sizes.  Do your company a huge favor and write down the characteristics that make up your ideal clients.  Some market research might be helpful in this step.

Example:  A Gym will have several types of ideal clients depending on the services they want to promote.  If they want to push their personal trainer program, they’re ideal clients might be middle-aged men and women that are not currently in a fitness routine. (more…)